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Keys to a Successful Buying or Selling Transaction
As an experienced realtor with extensive knowledge of the Greater Rochester Area and surrounding counties, I am prepared to make your home buying or home selling experience an absolute success. The most rewarding aspect of my profession is partnering with clients to help them achieve goals – and seeing them reached.

For People Buying a Home
Buying a home is not just a transaction; it’s a milestone in your life! I understand that finding and purchasing a new home is a significant investment, and I am here to guide you through the process with care and expertise.
Whether you are a first-time homebuyer or looking to upgrade to a larger space, or a second home on the Finger Lakes, I am committed to providing you with all the information you need to make informed decisions. From market trends and neighborhood insights to financing options and negotiation strategies, I will arm you with the knowledge and resources to navigate the real estate market with confidence.
Common Home Buying Questions:
Asked & Answered
is the difference between pre-qualification and pre-approval?
Pre-qualification is the first step in the mortgage process, where we determine how much you can afford to pay for a home. Pre-approval involves applying for a mortgage and receiving a written commitment from a lender. Pre-approval shows sellers that you are a serious buyer and can afford the home you want.
What factors should I consider when evaluating the location of a potential property?
How can I make sure I’m being thorough?
How can I establish a timeline for negotiations with a seller and use it to my advantage in the home-buying process?
What should I research before starting negotiations?
What should I expect after opening escrow?
For People Selling a Home
Selling a property can feel like a daunting task, but fear not! As a seasoned real estate professional, I understand that every seller’s journey is unique. I’ll work tirelessly to ensure that your listing stands out from the competition and attracts qualified buyers. Marketing is a key component in gaining foot traffic and that is something I excel in on all platforms including social media. Together, we’ll navigate the complexities of the selling process, taking care of all the paperwork and negotiations.
How do I prepare for my home sale?
What is the best time to sell my home?
Timing is crucial! While the real estate market can vary, traditionally, spring and early summer tend to be strong for sellers. However, factors like local market conditions and your specific circumstances should also influence your decision. Over the last few years, we have seen strong markets in all seasons.
How do I determine the right listing price?
To determine the appropriate listing price, I’ll conduct a comprehensive market analysis considering factors such as recent sales, the condition of your home, and the current market trends. This will help ensure we price your home correctly to attract potential buyers. I have marketing strategies I will share to help enhance foot traffic through your home that we will discuss.
How long will it take to sell my home?
Will you negotiate offers on my behalf?
As an experienced realtor, I will handle all offers and negotiations diligently. I will discuss each offer with you and provide expert guidance, leveraging my knowledge and skills to negotiate the best possible terms on your behalf. I liked to go over the good, the bad and the ugly. I will walk you through scenarios and make sure we are well educated with whatever decisions you make.
What if my home doesn’t sell quickly?
The real estate process comes with constant questions and I’m ready to answer them all!

RE/MAX Plus
2171 Monroe Ave, Rochester, NY 14618
Kelly Roche
Associate Real Estate Broker
License # 10301222567
Cell: 585-689-3081
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Each office independently owned and operated.
Associate of: remax-plus-ny.com